Comments on: Three Book Titles I’d Like To See in 2009 http://chiefpricingofficer.com/2009/02/18/three-book-titles-id-like-to-see-in-2009/ Bringing Science to Pricing Decisions Everyday Sat, 19 May 2012 15:09:29 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Tod Keltt http://chiefpricingofficer.com/2009/02/18/three-book-titles-id-like-to-see-in-2009/comment-page-1/#comment-345 Tod Keltt Sun, 06 Jun 2010 14:52:51 +0000 http://chiefpricingofficer.com/?p=198#comment-345 Hey, I just forwarded this to some friends, loving it! Thanks Hey, I just forwarded this to some friends, loving it!
Thanks

]]> By: Rags Srinivasan http://chiefpricingofficer.com/2009/02/18/three-book-titles-id-like-to-see-in-2009/comment-page-1/#comment-88 Rags Srinivasan Fri, 13 Mar 2009 14:28:55 +0000 http://chiefpricingofficer.com/?p=198#comment-88 You wrote: "2. Dump customers, keeping only the largest, most profitable ones" I see this happening more. Strong brands like Nestle, Unilever, Heinz, Del Monte and Cadbury all reported profit this last quarter fueled by price increases. Some of these actually saw their revenue fall but still reported profit. It shows how these CPG leaders are not any more chasing market share myth but focusing on the profit goal. I would propose a different title for your 2 though, inspired by Cadbury's quote - "Driving Profit growth through Price Realization" You wrote:
“2. Dump customers, keeping only the largest, most profitable ones”

I see this happening more. Strong brands like Nestle, Unilever, Heinz, Del Monte and Cadbury all reported profit this last quarter fueled by price increases. Some of these actually saw their revenue fall but still reported profit. It shows how these CPG leaders are not any more chasing market share myth but focusing on the profit goal.

I would propose a different title for your 2 though, inspired by Cadbury’s quote -
“Driving Profit growth through Price Realization”

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