http://chiefpricingofficer.com/2009/01/06/seth-godin-on-pricing/ Bringing Science to Pricing Decisions Everyday Sun, 05 Feb 2012 21:11:35 +0000 http://wordpress.org/?v=2.7 hourly 1 http://chiefpricingofficer.com/2009/01/06/seth-godin-on-pricing/comment-page-1/#comment-17 Sean Devine Wed, 07 Jan 2009 11:30:11 +0000 http://chiefpricingofficer.com/?p=155#comment-17 Fun post! Pricing changes your story and that changes customer behavior. Use price to align their behavior with your strategy. For example, here's a suggestion on library "pricing" that wouldn't charge anyone for anything but would increase borrowing priveleges as patrons borrowed more and returned items quickly. Http://dealrange.typepad.com/deal_range/2008/12/DVD-fines-at-public-libraries.HTML Fun post! Pricing changes your story and that changes customer behavior. Use price to align their behavior with your strategy. For example, here’s a suggestion on library “pricing” that wouldn’t charge anyone for anything but would increase borrowing priveleges as patrons borrowed more and returned items quickly. Http://dealrange.typepad.com/deal_range/2008/12/DVD-fines-at-public-libraries.HTML

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